Case Study: FIMM (industrial solutions company) achieves 50% productivity gain with Sage CRM

FIMM increases productivity by 50 per cent with Sage CRM

FIMM, a France-based industrial solutions company and subsidiary of a leading ultrasonic-cleaning machine manufacturer, supplies detergents and implements ultrasonic cleaning processes across France, Belgium, Switzerland and Germany. As its mobile sales team expanded in 2012, FIMM needed a way to track prospects, compile and organise information, create reports and give the whole business better visibility while integrating with its existing Sage accounting systems.

FIMM implemented Sage CRM (integrated with its Sage business management/ERP), standardising real-time information sharing, streamlining proposal creation and targeting, and replacing paper-based processes. The solution improved collaboration and sales oversight and delivered a 50% productivity gain—allowing FIMM to process over 1.5 times more leads with the same number of staff—while increasing efficiency across sales and order processing.

FIMM

Christine Marques

Head of Back Office