Case Study: ELK achieves streamlined, mobile-ready B2B customer service with Sage CRM

European market leader ELK looks after B2B customers using Sage CRM

ELK is an Austrian family-owned business that has grown over 30 years into Europe’s market leader for prefabricated houses, with production sites and subsidiaries across several countries. Rapid growth and increasingly complex B2B customer care left staff using different systems and duplicated Excel lists, making searches slow and coordinated service difficult.

ELK implemented Sage CRM (Sales, Marketing, Support) — a quick-to-deploy, user-friendly solution customized by Business Software GmbH — to centralize customer records and document quotes, emails and calls. The system gives sales, back office and support a single, mobile-accessible view of all customer communications, reduces administrative overhead, and improves coordination of quotes, project planning and order-management.

ELK

Nadine Kiskanoglou

Key Account Manager