Case Study: CommLink achieves 50% growth with Sage CRM

CommLink grows by 50 per cent with Sage CRM

CommLink, a Mansfield-based call handling and contact centre services provider, needed a reliable CRM to support its next phase of growth after unsatisfactory experiences with other systems—one was costly to run and another was clunky and hard to integrate. With clients ranging from sole traders to large national companies and customer relationships central to its service, CommLink required a solution that was easy to use, configurable and could tie into existing in-house systems.

After a 30-day trial, CommLink deployed Sage CRM across its team; the system’s simple interface, workflow automation, email-marketing and integration capabilities (including SQL links and MailChimp) improved account management and campaign tracking. The result: 50% year‑on‑year growth, a 20–25% rise in customer satisfaction, better visibility of client activity and a platform to drive further expansion and planned automation—delivering faster onboarding and stronger marketing and sales outcomes.

CommLink

Mike Burkinshaw

Managing Director