Case Study: Columbia France accelerates sales and saves time with Sage CRM

Columbia France accelerates sales with Sage CRM

Columbia France, a French manufacturer in the labelling and security sector (thermal transfer ribbons, label printers and anti‑forgery solutions), relied on paper index cards and ad‑hoc Access tools to track customers and sales. To boost sales performance and support a mobile, teleworking sales force, the company needed a modern CRM that could centralize customer history and streamline marketing and sales follow‑up.

Columbia France implemented Sage CRM integrated with Sage 100 ERP, giving staff real‑time access to customer data on smartphones, tablets and PCs. The solution sped up teleworking, improved the accuracy and efficiency of direct marketing, and enabled better strategic decisions; teams across sales, accounting and management saved significant time, adoption was quick thanks to easy usability and integration, and the company now benefits from a unified, mobile customer database.

Columbia France

Nicolas Richard

Manager