Case Study: Catel Comunicacions D’empresa S.A achieves unified customer records and increased sales with Sage CRM

CATEL puts its customers in its sights with Sage CRM and the help of Control -Sistemes d Organització S.A.

Catel Comunicacions D’empresa S.A. is a Catalan telecommunications provider (founded 1989) serving end-users and more than 3,000 enterprise customers through 10 retail shops and a geographically dispersed sales force of 14. Facing rapid growth, Catel needed greater efficiency and better customer visibility: fragmented, duplicate records and limited cross‑departmental access made lead, diary and incident management difficult and hindered sales, marketing and support coordination.

Working with long‑time partner Control - Sistemes d’Organització, Catel implemented Sage CRM (acquired July 2008, deployed from October 2008) to harmonize customer data and share real‑time interactions across sales, marketing and support. The solution eliminated duplicate records, enabled richer segmentation and easier campaign creation, integrated with their Sage ERP and telemarketing platform, and delivered more accessible reporting—helping the team optimize sales efforts and win more business.

Catel Comunicacions D’empresa S.A

Xavier Latre

Sales Director