Case Study: Alders Electronic achieves faster, paper-saving customer service with Sage CRM

Alders Electronic - Customer Case Study

Alders Electronic GmbH, founded in 1987 and based in Tönisvorst, Germany, manufactures and sells switches, buttons, joysticks and counters to customers in security, military, aerospace, medical and industrial markets worldwide. As a highly sales‑oriented business, Alders needed a CRM that would give all employees the same easy access to customer information, be simple to customize, and improve the information flow between office and field sales staff.

By deploying Sage CRM (integrated with their Office Line inventory system), Alders gained synchronized customer and inventory data, automated follow‑up reminders and checklists for returns and exchanges. The result was faster, more informed customer service—staff can call up complete customer histories, salespeople see payment status during negotiations, and the company has saved time and paper while positioning Sage CRM for future forecasting and campaign planning.

Alders Electronic

Martin Alders

Managing Director