Case Study: AGS Solar achieves improved customer retention with Sage CRM

AGS Solar improves customer retention with Sage CRM

AGS Solar, a Cape Town–based solar water heating provider and member of the Saban group, faced rapid growth that made managing inquiries and customer data in spreadsheets impractical. To support expansion and improve customer retention, the company engaged AWCape and implemented Sage CRM on a hosted virtual server in October 2014.

Centralising customer and sales data with Sage CRM — including mobile access for a roaming sales force — gave AGS Solar real-time visibility of opportunities, faster deal closing, better order tracking and improved information for strategic decision-making. The hosted solution also removed the burden of in‑house server maintenance and backups, boosting efficiency, customer service and retention.

AGS Solar

Ori Saban

Managing Director