Case Study: Agron achieves mobile sales productivity and competitive advantage with Sage CRM

Agron boosts salesforce with mobile CRM from Sage

Agron, a leading fertiliser supplier to South African farmers, needed to make its salesforce more efficient and lift customer service to stay competitive. With Sage 300 already in use, the company identified a mobile CRM as the priority to reduce office travel and administrative delays and to improve responsiveness in the field.

Agron deployed Sage CRM integrated with Sage 300 (implemented by CATS) so reps can handle the entire sales process on a mobile device — from recommending fertiliser plans and generating quotes to capturing digital signatures — freeing time for more customer visits. Since going live in September 2015, Agron reports faster response times, significant time-savings, a stronger market position and a solid foundation for future growth.

Agron

Paul Cook

Financial Manager