Case Study: ACME Truck Line achieves streamlined customer service and reduced overhead with Sage CRM

ACME Truck Line selects Sage CRM to drive its customer service network

ACME Truck Line, a flatbed trucking company founded in 1960 with a 1,300-truck fleet handling 4,000 loads weekly across 70 offices in the U.S. South, needed to connect its distributed locations with web- and PDA-based access. The company sought a simple, secure CRM that would consolidate customer data for sales, dispatch and credit teams, support sales automation for field reps, and give managers visibility into regional and national account activity.

After evaluating five vendors, ACME implemented Sage CRM and integrated it with its IBM AS/400 back office. The web and mobile solution centralized customer records, automated sales workflows and alerts, and enforced role-based access—resulting in up-to-date customer information, stronger client relationships, streamlined processes and reduced operational overhead.

ACME Truck Line

Mike Coatney

President, ACME Truck Line