Case Study: Swisscom launches a unified entertainment brand with Saffron Brand Consultants

Swisscom launches blue in September 2020 with Saffron Brand Consultants

Swisscom, a major Swiss telecommunications group, engaged Saffron Brand Consultants to address the challenge of unifying its diverse entertainment portfolio, which included TV, news, cinemas, and gaming. The offerings were spread across different brands, and Swisscom needed to consolidate them into a single, cohesive product family that could still leverage the strength of the master brand.

Saffron developed a new brand named "blue," anchored in Swisscom's heritage, complete with a brand architecture and a dynamic visual identity centered on a "Gateway" concept. The solution included a comprehensive design and motion graphics system for broadcast, alongside a sonic identity created with Sixième Son. As a result, Swisscom successfully launched the blue entertainment suite in September 2020, creating a unified gateway for entertainment in Switzerland.

Swisscom