Case Study: Talon achieves more precise OOH audience targeting with SafeGraph

Talon improves OOH targeting response time with SafeGraph

Talon, a leading global out-of-home (OOH) media agency, sought to add precision and depth to its audience targeting capabilities. Their customers needed spatial intelligence about areas around OOH ad units and insights into consumer movement patterns. However, Talon faced challenges with inconsistent, non-granular point-of-interest (POI) data, which hampered their ability to optimize campaigns for proximity and foot traffic effectively.

By integrating SafeGraph's Places and Geometry data, Talon gained access to high-quality, up-to-date POI data with accurate location polygons. This solution from SafeGraph allowed Talon to significantly improve its response time to client briefs and deliver more targeted media recommendations. The partnership has enabled Talon to drive lower-funnel metrics with niche audience targeting, making OOH advertising more competitive with digital channels and leading to more effective campaigns that boost foot traffic and brand recall.

Talon