Case Study: Sysco achieves actionable market and brand insights to navigate a changing economy with SafeGraph Places data

Sysco Uncovers Complex Market and Brand Insights in a Changing Economy Using SafeGraph Places Data

Sysco, the global leader in selling, marketing, and distributing food and non-food products, faced a fragmented and slow-moving data landscape for the foodservice industry that made market analysis and lead generation difficult—a problem compounded by COVID-19’s rapid and uneven impact on restaurants. To get accurate, up-to-date location and operator data, Sysco adopted SafeGraph Places data (POI and foot-traffic datasets) as part of its digital transformation.

SafeGraph provided comprehensive POI, foot-traffic, and brand-hierarchy data that let Sysco locate businesses, identify brand affiliations, and track same-store activity across geographies. Using SafeGraph, Sysco now pinpoints weekly focus areas, aggregates market trends at the brand level to spot spikes or declines, analyzes cuisine resilience and lockdown impacts, and delivers detailed reports to leadership—benefiting from SafeGraph’s strong coverage (notably the top 1,000 restaurants) to react faster and uncover new opportunities.

Sysco

Ben Anderson

Senior Manager of Market, Customer, and Competitive Intelligence