Case Study: Spade enriches card transactions and helps stop fraud with SafeGraph

Spade scales from 500k to millions of merchants with SafeGraph

Spade, a fintech startup, faced the challenge of cleaning and enriching messy, real-time transaction data for card issuers. The outdated data infrastructure in the financial services industry lacked granular location information, making it difficult to personalize consumer experiences, optimize rewards, and effectively detect fraud. To power their transaction enrichment API, they needed a scalable source of accurate point-of-interest (POI) data and chose to partner with SafeGraph and use its Places dataset.

SafeGraph provided Spade with the breadth, depth, and quality of POI data required to scale its offering instantly, giving it access to millions of U.S. merchants. The partnership enabled Spade to successfully enrich card transactions with verified location data, which is a key piece of its product. This allows credit card issuers to generate more swipes, reduce slippage, offer better rewards, and stop fraud. According to Spade's CEO, without SafeGraph data, they could not operate at the quality and scale their customers expect.

Spade