SafeGraph
14 Case Studies
A SafeGraph Case Study
A Retail Space, a New York–based commercial real estate platform, needed reliable point-of-interest (POI) data so brokers could evaluate vacancies and competitive proximity accurately. The company struggled with poor coverage and misclassified listings from a legacy POI provider—only 27% of those listings were completely accurate—so A Retail Space turned to SafeGraph and its SafeGraph Places POI data to address gaps in location accuracy and NAICS categorization.
SafeGraph delivered more comprehensive coverage—including smaller, non-chain stores—and far better business categorization, enabling brokers to find true competitors and complementary businesses around a site. By integrating SafeGraph Places POI data (and benefiting from flexible pricing and licensing), A Retail Space improved the reliability of its insights and rebuilt broker trust, replacing a dataset that previously had just 27% fully accurate listings.
Scott Bagby
Chief Executive Officer