Case Study: Mobsta achieves more accurate geo-contextual campaign planning with SafeGraph Places

Mobsta gets TraffiQ live in 2 weeks with SafeGraph

Mobsta, a UK-based adtech specialist, needed accurate and up-to-date point-of-interest (POI) data to add crucial context to its location-based marketing services for advertising agencies. To solve this, they integrated SafeGraph's Places dataset into their new TraffiQ planning platform.

Using SafeGraph's data, Mobsta could instantly and accurately identify POIs, with automatic monthly updates saving significant development time. This solution empowered their sales team to build greater trust with agency clients, leading to business growth and proactive client engagement. The precision of SafeGraph's data allowed Mobsta to confidently launch their TraffiQ tool, which now fuels their expansion plans across Europe.

Mobsta