Case Study: MikMak achieves greater online-to-offline shopper journey accuracy with SafeGraph

MikMak boosts POI coverage by 20% with SafeGraph

MikMak, a leading global e-commerce acceleration platform for retail brands, faced the challenge of closing the gap in the online-to-offline shopper journey. Their platform helps brands guide shoppers from product pages to retailers, but they needed the most accurate location data to confidently determine the best brick-and-mortar options for users based on their location. To gain a greater understanding of how online investments drive offline outcomes, MikMak partnered with SafeGraph.

Using SafeGraph's Places data, MikMak gained enhanced data granularity and accuracy, allowing them to add new retailers with speed and flexibility. The solution provided MikMak with 99.99999% confidence in where they are sending shoppers and up to 20% greater POI coverage. This has enabled them to go to market with solutions at a greater scale and with more accuracy than ever before, freeing up internal resources to focus on other research and development.

MikMak