Case Study: IdealSpot achieves scalable, accurate local market insights with SafeGraph Places Data

IdealSpot’s Local Market Research Platform Powered By SafeGraph Places Data

IdealSpot, a local market research platform used by clients such as Smile Direct Club, Pluckers Wing Bar, and First Tennessee Bank, needed more reliable and scalable data to model local market conditions and business performance. Traditional sources (self-reported surveys, spending data, vehicle counts, and in-store sensors) were unreliable or not scalable, and ingesting raw anonymized location feeds was technically and financially prohibitive — so IdealSpot turned to SafeGraph for a solution.

SafeGraph provided Points-of-Interest, foot-traffic, and business listing datasets in a condensed, privacy-sensitive, easy-to-use format that IdealSpot integrated into its spatial aggregation engine. SafeGraph data now powers IdealSpot’s competitive-analysis reports, local market percentile rankings, and brand-affinity insights, enabling faster go-to-market and reliable, nationwide modeling of business performance that was previously impossible.

IdealSpot

Josh Winters

Chief Technology Officer