Case Study: Clear Channel Europe achieves more targeted, higher-performing OOH campaigns with SafeGraph

Clear Channel Europe uses SafeGraph to power 280,000 OOH ad sites across 17 markets

Clear Channel Europe, a leading out-of-home (OOH) media company, faced the challenge of helping its advertisers plan more targeted and effective campaigns. Their proprietary platform, Clear Channel RADAR, required high-quality point-of-interest (POI) data to provide insights into audience demographics and behaviors, but existing data sources were disparate, inconsistent, and difficult to work with. To address this, they turned to vendor SafeGraph for a better solution.

SafeGraph provided its Places dataset, a comprehensive and accurate global POI source updated monthly. This integration empowered Clear Channel Europe's planners to perform precise proximity analyses, leading to more informed media buying decisions for their advertisers. The success of using SafeGraph data within the RADAR platform has been so significant that the company now plans to expand its use to other departments to drive smarter investment and growth.

Clear Channel Europe