Case Study: Adomni achieves highly targeted DOOH campaign planning with SafeGraph data

Adomni powers 70B monthly impressions with SafeGraph

Adomni, a digital out-of-home (DOOH) advertising platform, faced a challenge in planning highly-targeted campaigns for brands. They needed granular, accurate point-of-interest (POI) data for location-based audience targeting but found existing sources to be incomplete, inaccurate, or too slow to acquire. To address this growing demand, Adomni turned to vendor SafeGraph for a reliable source of high-quality geospatial data.

Using SafeGraph's POI data, Adomni empowered brands to plan and execute effective, highly-targeted DOOH campaigns with precision. This solution integrated directly into Adomni's programmatic platform, enabling advanced audience targeting and helping fuel the platform's impressive scale, which aggregates over 700,000 screens across 40+ countries and delivers 70 billion monthly impressions.

Adomni