Case Study: Crabtree & Evelyn achieves global, personalised marketing with Sabio and Salesforce Marketing Cloud

Crabtree & Evelyn - Customer Case Study

Crabtree & Evelyn worked with Sabio after Nan Hai’s acquisition in 2015, when the business needed rebranding and a complete review of its customer relationship management and marketing approach. The company’s main challenges were the lack of a CRM tool, inconsistent marketing content and customer targeting, and no standardised, automated processes across markets.

Sabio implemented a Salesforce solution built around Sales Cloud and Marketing Cloud, integrated with Crabtree & Evelyn’s online systems and supported by automated journeys, templates, and preference management pages. The result was a globally consistent CRM and marketing platform that improved collaboration across teams, enabled highly personalised and segmented campaigns, and made Crabtree & Evelyn one of the first multi-cloud implementations in the EMEA region.

Crabtree & Evelyn