Case Study: Crabtree & Evelyn achieves consistent global customer engagement with makepositive and Salesforce

Building standardised workflows for a centralised Salesforce solution

Crabtree & Evelyn, a global bodycare and skincare brand, sought to improve the consistency of its customer processes and communications across different regions as part of a corporate rebrand. The company partnered with Sabio's makepositive to address the challenge of its disparate, decentralized data and lack of a unified sales and marketing tool.

Sabio's makepositive implemented a centralized Salesforce solution, integrating Commerce Cloud, Sales Cloud, and Marketing Cloud. This provided Crabtree & Evelyn with a single view of its customer data, standardized workflows, and reduced administrative effort. The results included improved data quality, more consistent global marketing, and faster insights into customer behavior to support the company's growth.

Crabtree & Evelyn