Case Study: Xiaomi achieves a 2,000-work-day saving with RWS tech-enabled content management

Xiaomi saves 2,000 work days with tech-enabled content management

Xiaomi grew from a China-focused startup to a global consumer electronics leader operating in 100+ markets and localizing content into 70+ languages, producing roughly 10 million words a year. Rapid product expansion and decentralized, manual content workflows led to duplicated work, inconsistent terminology, regulatory risk and slow turnaround for websites, user guides and marketing materials.

Xiaomi created a Content Management Office and partnered with RWS to deploy Tridion Docs (CCMS), WorldServer (TMS) and Trados Studio (CAT), integrated with its WCMS to automate end-to-end content creation, translation and publishing. The result: 70% faster web product localization (saving about 2,000 work days per year), 75% faster PDF publishing to country sites, better translation consistency through centralized translation memory and termbases, and the ability to scale global content operations with fewer people and lower cost.

Xiaomi

Danica Shi

Translation Manager