Case Study: Witt-Gruppe achieves 30% translation cost savings and faster multilingual production with RWS

Witt-Gruppe reduces costs by 30% thanks to efficient translation processes

Witt‑Gruppe is a long-established German multi‑channel retailer (catalogues, shops, online and mobile) selling women’s fashion across 10 countries. As internationalisation grew, the company struggled with slow, costly localization: multiple vendors manually inserting translations into InDesign/QuarkXPress, repeated translations of recurring content and high DTP costs that slowed time‑to‑market.

Partnering with RWS, Witt‑Gruppe implemented centralized translation memory and terminology management, a TMS web portal, certified translator teams and a gradual shift from InDesign to XML‑based workflows. The result: translation costs fell 30% in year one, DTP costs dropped 90 (now 5% of localization spend), translation volumes doubled without higher costs, and the business gained faster, more consistent multilingual production across nine target languages.

Witt-Gruppe

Michaela Müller

Head of Department for Public Relations