Case Study: Witt-Gruppe reduces translation costs by 30% with RWS

Witt-Gruppe cuts translation costs by 30% with RWS

Witt-Gruppe, a major German multichannel fashion retailer, faced high costs and inefficiencies in producing multilingual marketing materials across its 10 countries of operation. The manual translation process with multiple providers was slow, expensive, and threatened brand consistency. To address this, Witt-Gruppe partnered with RWS to develop a more agile localization process.

RWS implemented its Translation Services, which included a translation memory, terminology database, and a semi-automated TMS web portal. This solution centralized localization for nine languages. The results included a 30% reduction in overall translation costs in the first year and a 90% reduction in DTP costs. RWS also helped Witt-Gruppe double its translation capacity without increasing its budget, enhancing agility for all its sales channels.

Witt-Gruppe