Case Study: Virgin Money achieves personalized, fast-to-market web experiences with RWS

Virgin Money Stepping Up to the Opportunities of Web Personalization

Virgin Money, part of the Virgin Group, is a growing financial-services brand that drives most customer interaction through its website (about 44,000 visits a day). Facing a major rebrand and the need to scale for personalization, mobile traffic and multi-region consistency, the business needed a more flexible web content platform and a way to speed time-to-market while keeping content ownership with marketing rather than IT.

Virgin Money migrated to the latest Tridion Sites platform, moved content control to an ecommerce team, and adopted champion–challenger testing and personalization. The result: faster product launches without IT, targeted offers and community features that lift engagement (58% return visitors), and BluePrinting-based regional templates that cut design effort and improve agility across markets.

Virgin Money

Jeremy Walters

Head of Systems Development