RWS
229 Case Studies
A RWS Case Study
TriForce is a gaming-token startup that set out to make FORCE the reference utility and cryptocurrency for player-to-player trading, anti-piracy and collaborative gameplay rewards. To build a strong reputation in target European markets, its UK agency, Look Touch & Feel, adapted ICO messaging, landing pages and digital campaigns but lacked in-house multilingual marketing expertise and engaged RWS for support.
RWS translated and localized landing pages, creative assets and activation materials into eight languages (including Korean, Japanese and Chinese) and adapted content for email and social channels. The high-quality multilingual content drove strong audience engagement, gave TriForce and its agency confidence in their global strategy, and resulted in an ongoing partnership between RWS and Look Touch & Feel.