Case Study: TomTom achieves centralized, transparent localization and 80% cost savings with RWS (SDL WorldServer)

TomTom Improves Process Transparency and Efficiency for Translations

TomTom, the market leader in navigation solutions serving 45 million users across 60 countries and 35 languages, faced rapidly growing localization complexity. Decentralized teams relied on manual copying and inconsistent processes, which created errors, poor transparency and rising costs — prompting a need to centralize, automate and improve quality across its multilingual content.

Partnering with SDL and implementing WorldServer with integrated translation memories and terminology databases, TomTom centralized project management, assigned lead translators and automated workflows to maximize reuse. The result: transparent, efficient localization with faster time-to-market, consistent global branding and substantial savings — about 40% off basic translation costs and roughly 80% reduction in total localization expenses.

TomTom

Antonella Onesti

Project Manager Localization & User Documentation