Case Study: Telegraph Media Group achieves 50% faster data processing and boosts campaign engagement with RWS (SDL Campaigns)

Telegraph Media Group Increases Marketing Campaign Engagement with a Single Customer View and Customer Analytics

Telegraph Media Group (TMG), a leading UK multimedia publisher, faced a fragmented customer-data problem: millions of readers generated information across 120 different sources and 14 business units, making it hard to target subscribers with relevant, timely marketing. The company needed a single customer view and deeper analytics to enable personalized acquisition, retention and cross-sell strategies.

TMG partnered with CACI and implemented SDL Campaigns’ data-management platform to consolidate 20 databases into one view and apply granular analytics. The solution powers about 300 campaigns a month (25 million emails), speeds data queries by roughly 50%, yields average email open rates of 26% (some over 50%), and delivered an overall 6% lift in response rates while enabling precise profiling and one-to-one targeting.

Telegraph Media Group

Ken Macpherson

Director of Data