Case Study: Envirofone achieves £310,000 sales uplift and personalized, data‑driven campaigns with RWS (SDL Campaigns & Analytics)

Targeting the Right Customers with the Right Message

Envirofone is a UK-based mobile phone recycling company serving more than 3 million customers across the UK, Ireland, Holland and Sweden. Their challenge was an email platform that only supported one-size-fits-all blasts, with no customer analytics or single view to enable timely, relevant messaging — leaving reporting tied to IT and limiting the company’s ability to target and engage customers.

By implementing SDL Campaigns and Analytics Envirofone built custom segments (by value, recency and frequency), automated campaign management and moved reporting out of IT. The change saved about 250 IT hours a year, generated an estimated £310,000 uplift in sales through integrated email and campaign management, and enabled tailored, timely communications that drive higher-quality traffic and improved conversion rates while paving the way for more behavioral, multi-channel engagement.

Envirofone

Justin Woolridge

Commercial Manager