Case Study: SKF Group achieves 15% more site visits and customer enquiries with RWS (Tridion Sites & translation management)

SKF Presents One Face to the Customer with Digital Ecosystem Powered by SDL

SKF, a global manufacturer serving more than 40 industries with products like bearings, seals and mechatronics, needed to replace a fragmented online presence of 10 corporate sites and many inconsistent country sites with a single, consistently branded hub that still delivered relevant local experiences across some 60 regional sites. Customers and engineers struggled to find product and contact information across a 300,000+ product range, and a decentralized localization process caused poor visibility, higher costs and slow time to market.

Working with Capgemini and using SDL (now RWS) Tridion Sites plus translation management integrated with CRM, PIM, DAM and enterprise search, SKF consolidated its sites into one master site (18 months) and launched 60 localized sites in 37 languages (12 months). Centralized content management and translation memory reuse (about 50%) streamlined localization and content delivery; as a result SKF saw a 15% increase in customer enquiries, local site traffic rise from 20% to 70%, and improved content quality, findability and CRM-driven follow-up.

SKF Group

Gerard Schram

Web Strategy and Operations Manager