Case Study: All Nippon Airways (ANA) achieves higher international revenue and faster localization with RWS (SDL WorldServer)

SDL WorldServer Increases Revenue on All of ANA’s International Sites

All Nippon Airways (ANA), Japan’s largest airline, set out to expand internationally but was constrained by a saturated domestic market and a slow, inconsistent in-house translation process (managed in Excel and handled ad hoc by overseas staff). To reach North American and fast-growing Asian audiences and provide localized, device-optimized content, ANA needed a scalable global platform and higher-quality, culturally appropriate translations.

ANA implemented SDL WorldServer to centralize localization with translation memory, terminology management, workflow customization and automation. Translation turnaround dropped to days, consistency and efficiency improved, and costs fell; by the end of 2016 ANA launched 25 websites across 46 countries in 12 languages, attracted over 1.3M monthly overseas visitors (80% viewing non-Japanese content), saw localized-site revenues match Japanese/English sites within six months, and increased overseas ANA Mileage Club sign-ups by 150%.

ANA

Keita Ishikawa

Digital Marketing Team Manager