Case Study: Totesport achieves intelligent, data-driven marketing with RWS

SDL puts totesport ahead of the game

totesport faced a common CRM problem: although they maintained a customer database, it contained limited insight and marketing relied largely on transactional history, producing generic, one-size-fits-all campaigns that couldn’t fully engage or grow their customer base.

They implemented SDL Campaign Management & Analytics as a hosted, browser-accessible solution to deliver data visualization, customer analysis, campaign management and effectiveness tracking. The system provides daily updates across more than 71 million transactions, enables KPI-driven campaign monitoring and targeted marketing, and has created a platform for intelligent marketing that helps retain traditional customers and expand reach.

Totesport

Neil Baker

CRM and Insight Manager