Case Study: Huawei achieves global growth and double-digit increases in traffic and conversions with RWS localization and marketing solutions

SDL Helps Huawei Grow Globally by Being Locally Relevant

Huawei, a global ICT leader with about 170,000 employees operating in 170+ countries, needed to deliver culturally relevant, consistent digital marketing at scale. Rapid overseas growth left its marketing teams stretched—struggling to publish timely, localized content across multiple sites and languages while maintaining brand control, SEO performance, and measurable regional results.

Huawei selected SDL to provide a unified multilingual content and marketing solution, deploying senior local specialists in 14 markets to synchronize global publishing, optimize SEO, and produce localized case studies, microsites, EDM and multimedia. Within a year visits, retention and conversion rates rose more than 10% overall (up to 20% in some markets), with localized pages and targeted SEO driving double‑digit lifts in traffic and conversions and improved return rates in key regions, while achieving a unified brand image and faster, more efficient global marketing operations.

Huawei

Qian Jinsong

Senior Manager