Case Study: Roompot Parks achieves snappy, personalized holiday search and higher campaign conversions with RWS eCommerce Optimization

Roompot Parks Caters to Guests’ Tastes with Smart Search Technology

Roompot Parks, a leading European operator of more than 200 holiday parks and campsites, wanted to improve its online customer experience and promotional agility. The site was limited to static campaign pages that were time-consuming to update, lacked faceted search so visitors couldn’t filter by amenities or preferences, and suffered slow search responses from its hosting provider.

Working with Emakina, Roompot implemented SDL eCommerce Optimization to give editors an intuitive interface for quickly publishing campaigns with dynamic pricing and availability, and to add fast free‑form and faceted search for customers. The changes sped up search response times, increased campaign conversion rates, empowered content teams to launch seasonal promotions rapidly, and transitioned smoothly during a website redesign—providing a snappier, more personalized booking experience and a stronger foundation for growth.

Roompot Parks

Mario Lere

Lead Online Technical Project Manager