Case Study: Leading Retail Brand achieves simplified ecommerce operations with RWS

Revamped and redesigned website architecture for a leading retail brand

Leading Retail Brand, a U.S. retailer serving millions of ecommerce and catalogue customers across multiple brands, needed to modernize an outdated website architecture that was difficult to maintain, costly to operate, and too complex for deploying new features across separate codebases, databases, and servers. The company turned to RWS Digital Technology Services for ecommerce expertise and a vendor-independent approach to help simplify operations and improve the customer experience.

RWS redesigned the platform with a unified codebase, a new sales administration site, dynamic category and content management, warehouse automation, and stronger data and analytics integrations. RWS also added global cart checkout, single sign-on, product personalization, and improved shipping and payment options, resulting in easier multi-brand management, better engagement, higher conversion potential, and a 70% reduction in manual regression testing efforts.