Case Study: Princess Cruises achieves a 210% increase in email campaigns and more targeted passenger outreach with RWS (SDL Campaigns)

Reaching More Customers in Targeted Ways to Meet Passenger Quotas

Princess Cruises, which serves more than 1.7 million passengers a year, needed a more efficient way to reach existing and potential customers and meet passenger‑quota goals. With rising demand for email communications, the cruise line faced the challenge of delivering timely, targeted and cost‑effective messages without overwhelming recipients.

Within 48 hours of deploying SDL Campaigns, Princess Cruises began sending rich, personalized emails with real‑time alerts and detailed reporting. The scalable solution handled the carrier’s entire passenger base, boosted email campaign volume by 210%, cut costs, and improved speed and efficiency—giving marketing teams a powerful tool to maximize ship capacity and support future growth.

Princess Cruises

Stanley McClurkin-Birge

Manager of Marketing Programs