RWS
229 Case Studies
Case Study: Radisson Hotel Group doubles online bookings and delivers dynamic, personalized, multilingual experiences with RWS Tridion
A RWS Case Study
Radisson Hotel Group’s digital transformation with Tridion
Radisson Hotel Group, operating more than 1,100 hotels across EMEA and APAC, faced a fragmented digital presence spread across 10 brand-specific, legacy websites. The Global Digital Experience team needed a single, scalable, multilingual platform that could centralize content operations, support extensive localization and personalization, and enable dynamic, immersive experiences for diverse customer segments.
They implemented RWS Tridion to create one source of truth for content, deliver personalized and localized experiences (translated into 30 languages and personalized across 60 markets), and roll out immersive features like 3D tours and VR. Since adoption, online bookings have doubled, the site reaches users in 95+ countries, and key metrics improved substantially (≈+23% conversion rate, -40% bounce rate, +54% time on page, +357% CTR), with app engagement and localized campaign conversions also rising.
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Radisson Hotel Group
Raul Alvarez Barrera
VP of Global Digital Experience