Case Study: Newsmax achieves 96%+ deliverability and sends 4 billion emails a year with RWS

Overcoming the Deliverability Challenge Helps Newsmax Send 4 Billion Emails a Year and Drive Strong Revenue

Newsmax is a major U.S. online publisher (about 9 million monthly visitors) that relies on email for roughly 90% of its revenue, sending about 100 million messages each week (roughly 4 billion a year). Rapid, high-volume distribution and maintaining inbox deliverability were the biggest challenges: previous providers couldn’t scale reliably and Newsmax needed to avoid ISP blacklists and spam traps while turning campaigns around quickly in a news-driven environment.

By adopting SDL Email Manager and SDL Campaign Management & Analytics, Newsmax gained high-volume delivery, flexible templates, automated list hygiene and health scoring, and dedicated reputation monitoring and ISP remediation. The result: sustained deliverability around 96% or higher, the ability to send daily campaigns to 2 million contacts in about two hours, streamlined operations during peak times, and consistent revenue performance from its email channel.

Newsmax

David Riveira

Email Marketing Designer