Case Study: OP Bank Group achieves efficient target-group marketing and consistent localized content with RWS (SDL Tridion Sites)

OP Bank Group - Customer Case Study

OP Bank Group, a Finnish cooperative of 231 member banks with 700 branches and millions of customers, struggled with a fragmented web presence: customer and employee sites ran on different CMSs, lacked shared content, consistent branding and effective tools for target-group marketing and personalization.

OP implemented SDL Tridion Sites, using content/layout separation and BluePrinting plus integration with CRM and a BEA WebLogic portal to centralize content, localize branch-level variations and drive personalized experiences. The solution delivered a consistent look-and-feel across thousands of pages and hundreds of authors, reduced maintenance, training and authoring time, and enabled targeted customer marketing with plans to extend to print and outbound email.

OP Bank Group

Roope Pajasmaa

Editor-in-Chief