Case Study: Telenor achieves increased conversions and personalized customer experiences with RWS Experience Optimization (SDL Tridion Sites)

Meeting High Customer Expectations with SDL Tridion Sites

Telenor — a major telecom group serving 13 countries with 178 million subscribers — and its broadband brand Bredbandsbolaget needed to meet rising customer expectations by delivering timely, relevant offers without a heavy dependence on IT. They wanted to reduce time-to-market and give marketers the ability to tailor customer interactions based on individual history and needs.

By implementing SDL Tridion Sites Experience Optimization, Telenor taps customer profiles and audience segmentation to dynamically present the most relevant promotions. Marketers now configure targeting themselves, driving quicker upsell and cross-sell opportunities, higher conversion rates and rapid, incremental rollouts across more business units and channels.

Telenor

Robert Forss

Solution Architect Web Portals