Case Study: Compassion International achieves up to 350% website traffic growth and higher conversion rates with RWS (SDL Tridion Sites)

Managing Websites Effectively to Find New Sponsors and Nurture Relationships

Compassion International is a global child-development charity supporting over one million children in 26 countries. Its website is critical—accounting for about 45% of US revenue—and must drive new sponsors, enable sponsor–child communication, handle sudden traffic spikes tied to news or crises, and simplify content management across many disparate sites for both marketers and IT.

Compassion implemented SDL Tridion Sites, migrating to .NET and using features like BluePrinting, workflow, approval and version control to centralize content, empower non-technical marketers, and manage hundreds of microsites cost‑effectively. Since the relaunch, site traffic has increased by up to 350% and overall conversion rates have risen significantly, improving sponsor engagement and fundraising performance.

Compassion International

Taylor Holmes

Sr. Web Products Owner