Case Study: Major Printing Firm achieves streamlined ad booking and reduced pricing errors with RWS' Agency Booking System (ABS)

Major Printing Firm - Customer Case Study

Our client is a longstanding leader in the printing and media business based in Mumbai, with more than a thousand agency partners. They struggled with geographically dispersed offices and a manual ad-booking process that caused frequent errors, lost bookings and an inability to promote packages effectively — and needed a solution that would integrate with their existing SAP system with minimal disruption.

RWS developed an Agency Booking System (ABS) integrated with SAP that lets agents book, cancel and reschedule ads (including multi-edition and multilingual ads), use templates and a live text editor, and manage rates, discounts and invoicing automatically. The result was smoother remote booking, fewer pricing and invoicing errors, easier promotion of packages, improved customer experience and increased sales through greater efficiency and automation.