Case Study: Best Buy Canada achieves 43% translation cost savings and faster content scaling with RWS's Neural Machine Translation

Machine Translation Helps Best Buy Canada Translate More Content Faster, Fueling Growth

Best Buy Canada, a major retailer, faced increasing demand for bilingual web SKUs and a regulatory 48-hour turnaround requirement for Quebec. Large seasonal spikes — one batch reached nearly 300,000 words — made human-only translation unsustainable, straining capacity and budget and creating a need for lower costs, better SLAs, and improved forecasting and planning.

Partnering with SDL (now part of RWS), Best Buy deployed neural machine translation with post-editing and an automated STEP/Connector workflow that batches daily updates and meets the 48-hour SLA for 20–25k new words. The solution reduced translation costs by 43%, extended MT to 90% of general content (saving over $60,000 in one year), streamlined file handoffs, and delivered scalable, faster time-to-market while maintaining quality.

Best Buy Canada

Karine Morcet

Manager, Production Operations, Editing & Translation Services