Case Study: Lifeplus achieves global content cost control and streamlined localization with RWS

Lifeplus International Gaining global content cost and process control

Lifeplus International, a US-based health and well-being company selling nutritional supplements and personal-care products in 50+ countries, faced rising translation costs, growing administration overhead and inconsistent multilingual messaging after relying on multiple agencies and freelancers. An unplanned vendor failure exposed these weaknesses, prompting procurement to seek a single, scalable localization partner to improve quality, time-to-market and cost control.

Lifeplus selected RWS as its sole localization provider; RWS consolidated workflows, integrated trusted freelancers, and gave Lifeplus access to a cloud-based TMS, translation memory, terminology management and a spend/volume dashboard. The result was instant cost transparency, significantly reduced admin time, lower per-word costs, more consistent brand language across markets and better ROI tracking to support ongoing international expansion.

Lifeplus

Faye Elmore

Senior Customer Marketing Manager