Case Study: Lexus achieves consistent pan‑European luxury branding and 500% increase in site visits with RWS (SDL Tridion Sites)

Lexus Chose SDL Tridion Sites to create an online presence that reflected these attributes across the board

Lexus, Toyota’s luxury marque, needed a premium online presence that reflected its brand and delivered a consistent pan‑European digital proposition across many markets and languages while influencing customers at each stage of the buying journey.

Working with Amaze, Lexus implemented SDL Tridion Sites—using its BluePrinting technology for centralized brand control with local content editing, integrated interactive media (Flash/3D) and staging/approval workflows. The platform rolled out to 29 markets in 23 languages, supported product launches and customer engagement features, and drove a more than 500% increase in site visits in core European markets.

Lexus