Case Study: Jeanswest achieves personalized, higher‑converting online shopping experiences and revenue growth with RWS

Jeanswest Chooses SDL to Power Relevant Shopping Experiences and Boost Sales

Jeanswest, a 40‑year‑old Australian lifestyle fashion brand with over 3,000 stores across the Asia‑Pacific and beyond and a rewards program reaching a significant share of the population, was experiencing triple‑digit online growth but limited by a one‑size‑fits‑all eCommerce platform. The legacy system couldn’t reliably calculate reward data at peak traffic, lacked basic search/filtering and customer segmentation, and left important audiences (notably men) under‑served — preventing the narrowcasting and personalized experiences the retailer needed to grow omnichannel revenue and support international expansion.

Jeanswest selected SDL for its proven, integrable platform that delivers advanced search, navigation and targeted merchandising while putting power in merchandisers’ hands without heavy IT overhead. SDL enabled dynamic, context‑aware experiences (by geography and customer attributes) that support more relevant offers and campaigns; Jeanswest is targeting a 50% uplift in online conversion and expects above‑average year‑over‑year growth as the website becomes the engine for its multichannel marketing.

Jeanswest

Franc Renzi

General Manager Multi Channel & Business Development