Case Study: Jaguar Land Rover achieves faster approvals and reduced localisation costs with RWS

Jaguar Land Rover work closely with RWS to deliver brand content globally

Jaguar Land Rover, the British luxury carmaker, relied on long-standing localisation support from RWS for its extensive websites and brochures. A complex, multi-stage review process involving the creative agency, copywriters and brand reviewers had grown slow and inconsistent, causing long approval timelines, conflicting feedback, missed cost‑saving opportunities and incomplete capture of changes in translation memory.

RWS introduced an in‑house creative localisation programme, recruiting and training copywriters per language so translators could focus on factual content while copywriters adapted brand voice. The change delivered streamlined, team‑based workflows with faster approvals, reduced review timelines and lower localisation costs, with all feedback captured in translation memory and a transparent per‑word pricing model for easier budget control.

Jaguar Land Rover