RWS
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Case Study: Jaguar Land Rover achieves faster localization approvals with RWS
A RWS Case Study
Jaguar Land Rover reduces localization timelines with RWS
Jaguar Land Rover, a prestigious British car manufacturer, faced challenges with its website and brochure localization. A complex review process with its creative agency resulted in long timelines, conflicting feedback, and missed cost savings. Vendor RWS was tasked with streamlining this localization process.
RWS implemented a solution by recruiting in-house copywriters who received brand training. This allowed translators to focus on informational content while copywriters adapted creative and brand voice material. The results for Jaguar Land Rover included significantly reduced timelines, a faster approval process, lower localization costs, and easy budget control. RWS captured all reviews within its translation memory to ensure continuous improvement.
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