Case Study: KONE achieves 20% higher conversions and 4× faster page loads with RWS (formerly SDL) web and localization solutions

How KONE Migrated Its 50 Websites and Raised Conversion by 20%

KONE, a global leader in elevators and escalators with more than 50 regional websites in 30+ languages, faced a strained web platform that slowed content updates, complicated localization and delivered poor mobile and page performance. Local marketing teams relied on manual copy‑paste and email-based translation workflows, causing long delays (single tasks could take up to 45 minutes), inconsistent local content and missed lead-generation opportunities.

KONE migrated all sites to Tridion Sites with SDL translation management—hosted on Microsoft Azure and implemented with HintTech—completing the move in about 12 months. The centralized, automated setup made localization fast and consistent, empowered marketers, created a single support point and scaled easily; results included a ~20% lift in onsite conversion, pages loading four times faster and a significant reduction in manual content work.

KONE

Kari Leppänen

Owner of Online Marketing & Communications