Case Study: Kaeser Kompressoren achieves fast, localized global web delivery across 40+ countries and 25 languages with RWS (Tridion Sites)

Engage With and Address the Needs of a Diverse Range of Customers

Kaeser Kompressoren, a leading global supplier of compressed air technology with over 5,000 employees and customers in more than 100 countries, faced the challenge of engaging a complex, diverse customer base across very different regional markets. The company needed to deliver localized, market-specific content quickly and consistently across more than 40 country sites and in 25 languages to maintain continuous, interactive brand engagement.

Kaeser deployed Tridion Sites (with DXD and translation management) using BluePrinting to run a single, centralized platform and team while reusing and targeting content for specific markets. The solution simplified the content lifecycle, enabled fast, consistent localized rollouts, supported a lean marketing operation and sped product and content updates — confirming Tridion as their chosen WCMS.

Kaeser Kompressoren

Falko Lameter

Chief Information Officer